Road Fund will conduct a Brand Awareness and Stakeholder Relationships Survey throughout September 2026, to assess current levels of brand awareness, stakeholder perceptions, engagement and relationships with the organisation.
The survey comes approximately four years after the establishment of the baseline and seeks to measure progress while gaining a deeper understanding of how stakeholders perceive the Road Fund, including its mandate, services and overall corporate image.
The exercise will be conducted across all ten districts of Lesotho and will involve engagement with key stakeholders through questionnaires, interviews and focus group discussions.
The findings will provide important insights to guide the Road Fund in strengthening its communication, stakeholder engagement and relationship-building initiatives. The results will also help ensure that the organisation’s communication approaches remain responsive to stakeholder needs, expectations and changing perceptions.
The Road Fund therefore calls on all stakeholders who will be invited to participate in the survey to cooperate and share their views openly. Stakeholder feedback is essential in helping the organisation understand its strengths and areas for improvement, strengthen its relationships and continue delivering effectively on its mandate. The Road Fund looks forward to the participation and valuable contribution of its stakeholders throughout the survey exercise.
Phumla Moleko (Mrs.)
Head of Corporate Communications
Road Fund
Tel: +266 52016000
Email: molekop@roadfund.org.ls
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